宣傳照被指辱華，知名品牌道歉！

近日，法國(guó)時(shí)裝品牌LEMAIRE因一則宣傳物料卷入爭(zhēng)議。該品牌發(fā)布的宣傳照片，其長(zhǎng)辮、長(zhǎng)衫、剪刀的搭配被質(zhì)疑存在辱華傾向，引發(fā)網(wǎng)友強(qiáng)烈不滿。

LEMAIRE, the French fashion house, has become embroiled in controversy following the release of promotional visuals that many Chinese netizens have interpreted as culturally offensive.

The disputed image features a model wearing what appears to be a long braid and traditional-style long garment while holding a pair of scissors — an ensemble that critics say evokes negative historical stereotypes. The backlash quickly spread across Chinese social media platforms.

4月26日，LEMAIRE發(fā)布官方聲明致歉：

我們關(guān)注到近期圍繞Objets Senteur系列中Tresse物件及其呈現(xiàn)方式所引發(fā)的討論。Tresse為一款以手工編織亞麻制成、用于承載香氛的器物作品。對(duì)于此次器物與影像表達(dá)所引發(fā)的疑慮、不適與困擾，我們?cè)诖酥乱哉\(chéng)摯的歉意。

我們也意識(shí)到，在此次發(fā)布與呈現(xiàn)過程中，我們未能充分考慮不同文化語境下可能產(chǎn)生的感知差異與敏感性。作為一個(gè)面向全球、多元文化受眾的品牌，我們深知在創(chuàng)意表達(dá)中應(yīng)承擔(dān)更審慎的責(zé)任。相關(guān)反饋對(duì)我們而言十分重要，我們已著手對(duì)內(nèi)部流程進(jìn)行反思與調(diào)整，以進(jìn)一步提升文化意識(shí)與責(zé)任感，并盡力避免類似情況再次發(fā)生。

我們真誠(chéng)感謝中國(guó)朋友們長(zhǎng)期以來對(duì)品牌的關(guān)注，也感謝大家就此次事件提出的坦誠(chéng)反饋。我們會(huì)將此次事件視為一次重要的反思契機(jī)，主動(dòng)加強(qiáng)內(nèi)部文化審視流程，并在未來的溝通與創(chuàng)作中，以更加審慎、清晰與尊重的態(tài)度要求自己。

On Sunday, the French fashion brand apologized.

"We sincerely apologize for any discomfort caused," LEMAIRE said in a statement. "We failed to consider how the image might be perceived in different cultural contexts. We are reviewing our internal processes to prevent this from happening again."

The brand also thanked its Chinese audience for their honest feedback.

來源：中國(guó)青年報(bào) @LEMAIRE_OFFICIAL @微觀上海_SH

跟著China Daily

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